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Wisconsin: land of beer, bratwurst, and cheddar cheese. I consumed copious amounts of all three during my time as a grad student at UW-Madison, but none is the food that I miss the most. That honor is reserved for spicy cheese bread.
Specifically, Stella’s spicy cheese bread, a staple food of any trip to the Dane County Farmers’ Market1. Summers in Wisconsin are gorgeous, and the market is a must-do destination every week when the weather is nice.
We’d walk the mile or so from our apartment to the Capital and enter the market across from State Street. This is just downstream of Stella’s — foot traffic in the market is strictly one-way2 — and I’m not too proud to admit that we would cut against the flow for the 10 feet or so necessary to get to the side of the bakery’s booth which was dispensing the bread. Then we would wait patiently in the informal queue of customers before handing over the cash for our fresh-from-the-oven prize.
And what a prize it was! Over a pound of a sweet, tender, yeasty bread spotted with mildly spicy red pepper flakes, stuffed with just so much gooey, melty cheese. We’d join the regular flow of pedestrians, bread in hand, ripping off chunks and stuffing our faces while browsing the other stalls of the market.
We moved from Madison over six years ago now, and ever since I’ve been trying to fill a spicy-cheese-bread-sized hole in my life.
At first I thought getting another hit of that cheesy goodness would be as simple as Googling “Spicy Cheese Bread recipe” and following along. “Surely someone’s done this already”, I figured, and indeed there are many hits. But as I discovered after attempting several of the most promising ones with decidedly mixed results, none of them properly reproduced the elusive combination of taste and texture of authentic Stella’s. If I wanted to make authentic Spicy Cheese Bread at home I would have to figure it out myself.
Using the internet recipes as a jumping off point, I started making test loaves, tweaking the ingredients based on my understanding of breadmaking and a hearty dose of intuition. The first several attempts did not go well — I’m not a professional recipe developer by any stretch3 — and it wasn’t until I finally got my hands on another real loaf of Stella’s4 that I started to make progress.
It turns out that Stella’s Spicy Cheese Bread conforms to FDA food labeling rules, which require food producers to list both the ingredients in order of weight as well as the total weight of the food5. Additionally, the Spicy Cheese Bread bag loudly claimed that each loaf contained a quarter pound of cheese. Combining these weights with my general understanding of breadmaking put me on the right track, and a few iterations later I had a loaf that I was happy with.
I should be clear: this recipe is not as good as the real thing — Stella’s has over three decades of baking experience, and access to professional equipment that I (and probably you) don’t. If you live within driving distance of the Dane County Farmer’s Market you should absolutely go there to get your cheese bread fix! But if you’re a Wisconsin expat, a tourist who stopped by the Market one Saturday and got hooked, or just someone who thinks a combination of cheese, bread, and spice sounds like a match made in heaven, I think this recipe is the very best substitute possible. Try it and see!
Active Time: 1 hour Total Time: 3.5 hours
Dough
Topping
Almost certainly the largest farmers’ market in the entire country, every Saturday in the summer the Dane County Farmers’ Market runs for four solid city blocks and wraps entirely around the Wisconsin Capital Building. It’s great! ↩
Counterclockwise. ↩
Although I have a much greater appreciation for them after going through this exercise! ↩
It turns out that Stella’s Spicy Cheese Bread is so popular they actually have the infrastructure set up to mail them to you. While by far the best when fresh from the oven, the mail-order loaves I got held up surprisingly well. ↩
I’m not a food labeling expert, but I believe the fact that they do put the ingredients on the package implies that they are (unsurprisingly) shifting quite a lot of product. ↩